Organizational effectiveness · Workforce development

Helping government and nonprofits work better.

I help organizations develop their people, improve how work gets done, and put plans into practice. My work spans learning, organizational change, public accountability, and practical AI adoption.

Explore my work About me

Shawn Martell

Federal consulting director.
Former city councilman.
Educator and union leader.

I bring those perspectives to work that affects employees, communities, and the people who depend on public services.

19 years: Across public service, education, and consulting
$12.5M+: Cumulative federal contract value directed
6 federal agencies: Workforce, learning, and organizational improvement

Selected work

What that looks like in practice.

Workforce strategy, learning across agencies, and lasting public accountability.

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Federal workforce development

A workforce strategy for data science

I designed a Center of Excellence roadmap connecting data-science skills with defined roles, career paths, and coordination across a large federal agency.

My role: Strategy and design lead
Result: Roadmap for a 30,000-person workforce, with 11 defined roles.

Workforce strategyOrganizational design

Municipal governance

Public accountability through FAIR

I authored and helped implement Bethlehem's recurring public review of economic development incentives, giving council and residents a consistent way to examine results.

My role: Legislative author and committee chair
Result: Nine programs brought into a public review process that continues beyond my council term.

Public accountabilityGovernance

Federal learning and knowledge sharing

Sharing lessons across agencies

I took over an agency pilot and expanded it into a recurring learning program where federal practitioners shared lessons and tools others could use.

My role: Program leadership and expansion
Result: 20+ sessions reached 2,100+ employees across 171+ organizations.

Knowledge sharingPractitioner learning

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AI systems, adoption & learning

Making AI useful in everyday work.

I design and operate AI-supported workflows, develop people's ability to use them, and help organizations decide where to invest.

My work includes organizational knowledge, evidence assessment, and completed learning programs, with reliable sources, clear responsibilities, and human review built into the approach.

Explore my AI work